Know the client: Tulsa Group is an innovation-led developer firm from the region of North-East India, with several commercial and residential projects currently under development.
Idea: To establish the face of Mr. Pratik Garg, CEO as the face of the Tulsa Group.
Objective: To tap into a larger audience segment by creating engaging video content, based on topics related to real estate, the client’s home-buying journey, his personal journey as a real estate developer, and his deeper insights on the industry.
Strategy: Create video content with him as the narrator in short bytes. Promotes him as the face of the brand and the content remains easy for the audience to consume.
Challenges: Remain consistent with the content production as well as keep the topic ideas fresh and relatable, for the audience to always enjoy the content.
Platform used: YouTube | Instagram | Facebook | LinkedIn
Results achieved: Mr. Pratik Garg received the desired recognition among the potential buyers and the investor’s circles. Added to this, the honest take on real estate topics such as ‘delayed handover by developers’ and ‘lack of innovation in real estate’, boosted the credibility of Tulsa Group.
