Launching SkyPark with the hype

Know the client:Skypark is the latest premium project of Uniliv Group coming up in Matigara, Siliguri.

Idea: Create a media presence that denotes the exclusive lifestyle of the project.

Strategy: Use specific features of the project such as its very convenient location and all its terrace feature amenities as a marketing highlight.

Challenges:

Remain consistent with the content production as well as keep the topic ideas fresh and relatable, for the audience to always enjoy the content.

Challenges: To create design elements and content that stands out and rightly conveys exclusivity.

Platform used: Instagram | Facebook

Results achieved:An increased adoption of Featherlite blocks, not just among the wholesale buyers but also the retail buyers for construction.

Launching SkyPark with the hype