Shiv Furnishings – Client of Blue Minch

Know the client: Shiv Furnishings is a premier home furnishings company known for its exquisite range of curtains, window curtains, wallpapers, and upholstery. Shiv Furnishings has established itself as a leading name in the industry,

Idea: The primary goal for Shiv Furnishings was to enhance their brand visibility and engagement by showcasing their diverse product offerings through compelling marketing strategies.

Objective: To increase franchise sales and grow the number of outlets through targeted digital marketing campaigns that highlight the quality, authenticity, and convenience of the brands.

Challenges:

• Market Saturation:. Differentiating Shiv Furnishings from competitors was crucial but hard.
• Brand Awareness: While Shiv Furnishings had a strong reputation locally, there was a need to expand their brand recognition and appeal to a broader audience.
• Engagement: Increasing customer engagement through social media and other digital channels.

Strategy: 

• Brand Storytelling
• Social Media Management
• Product Showcasing

Platform used: Instagram | Facebook

Results achieved: 

• Sales Growth
• Enhanced Customer Engagement
• Increased Brand Awareness