DESSI CHILLI

Know the client: Dessi Chilli is a restaurant with two outlets in Siliguri as well as Kolkata. It serves Chinese dishes, sizzlers, desserts, combos,etc.

Idea: Use social media platforms to create goodwill for the brand.

Objective: Target young audiences as its potential customers.

Strategy:

Create visually appealing static posts and motion videos using their food placement. 

Feature photos of customer dining experiences.

Challenges: Understanding common audience preferences for Siliguri and Kolkata customers.

• Consistency: Maintaining regular content production and ensuring it remains engaging and informative.
• Relevance: Keeping the content fresh and relatable to attract and retain potential franchisees.
• Market Penetration: Overcoming competition from other local and national brands to establish a strong foothold.

Platform used: Instagram | Facebook | Twitter | LinkedIn

Results achieved: 

Offline and online brand goodwill increased in both Siliguri and Kolkata.