The Yellow Chilli

Know the client: The Yellow Chilli is a dining restaurant in Siliguri. It also provides a banquet for hosting parties, events , club meetings etc.

Idea: Use social media platforms to create goodwill for the restaurant.

Objective: Target family, clubs and organisations as its potential customers.

Strategy:

Feature photos of customer dining experiences, parties and meetings held. Create visually appealing static posts and run ad campaigns.

Challenges: How should we feature the customer photos so that it looks appealing.

Platform used: Instagram | Facebook

Results achieved: Goodwill and the trust of the brand increased and it is among renowned restaurants in Siliguri.