Amani Mattress – Client of Blue Minch

Know the client: Amani is a mattress manufacturer based in Siliguri. They are also available in Bhutan and many other countries.

Idea:

To stand out in the crowd and connect with customers, ensuring they remember the brand easily.

Objective:

Our goal is to create a memorable and engaging brand identity for the mattress company.

Strategy:  By choosing the right colors, theme, tagline, and fonts, we’ve built a look that truly represents the comfort and quality of our products, making the brand stand out and trying different trends like memes and all.

Challenges: 

Faced challenges in aligning the brand’s color palette and theme with its core values, additionally selecting a font that complements both the brand’s image and readability.

Platform used: Instagram | Facebook

Results achieved: 

We successfully established a cohesive brand identity that resonates with our target audience.This has led to improved customer engagement and a stronger market position.