Amani Mattress tagline

Know the client: Amani is a mattress manufacturer based in Siliguri. They are also available in Bhuan and many other countries.

Idea: The idea was to create a memorable and impactful tagline that is not only catchy but also easy to remember and repeat.

Objective: Create a catchy tagline that clearly represents the brand’s identity, and makes the brand memorable in a competitive market.

Strategy: We studied competitors’ taglines to identify gaps and opportunities. This helped us create a tagline that stood out in the market and differentiated the brand. We aimed for a tagline that was short, easy to remember, and simple enough to be instantly understood by anyone who saw it.

Challenges:  Needed the tagline to be both creative and clear. Striking the right balance between being catchy and ensuring the message was easily understood by the audience was a critical challenge.
Finding a unique angle that hadn’t been used by competitors required extensive research and innovative thinking.

Platform used: Instagram | Facebook

Results achieved: By differentiating the brand from competitors, the tagline positioned the brand more favorably in the minds of consumers “Rest, But In Peace” was memorable and distinctive, making the brand stand out in the crowded mattress market and easier for customers to recall. And liked by the client.