Know the client: City Gold is the leading tea brand across Eastern India, with multiple products available under the brand name. Now they are coming up with their new product line, Pyari Chai to cater to the low-end segment of tea consumers.
Idea: Pyari Chai had 2 goals to achieve with its low wholesale price. First, be a profitable incentive for people who want to venture into their own small business by providing a good return on investment. Second, provide a better quality product compared to other tea products available in the same price range.
We opted for narrator-based reels to bring authenticity to our promise that people can actually start off with their own ventures and earn well.
Strategy: Use a narrator-based reel to add the human touch & trust to the promise of the product.
Challenges: Create the right message to penetrate the low-segment tea market.
Platform used: Instagram | Facebook
Results achieved: A well-received launch by small and new distributors, who partnered with City Gold to start their own venture.
