Guru Sweets – Client of Blue Minch

Know the client: Guru Sweets and Snacks and Guru Express are well-known brands from Siliguri, West Bengal. Guru Sweets and Snacks began with a single ISO-certified showroom, offering a variety of pre-packed sweets, snacks, bakery, and confectionery items. 

Idea: To expand the franchise network and establish a strong presence across North Bengal by leveraging digital marketing strategies.

Objective: To increase franchise sales and grow the number of outlets through targeted digital marketing campaigns that highlight the quality, authenticity, and convenience of the brands.

Strategy: Blue Minch implemented a multi-faceted digital marketing strategy:

• SEO and SEM: Enhanced search engine visibility and ran targeted pay-per-click (PPC) campaigns to attract potential franchisees.
• Social Media Campaigns: Created engaging content on social media platforms showcasing the success stories of existing franchisees, the quality of products, and the benefits of owning a franchise.
• Content Marketing: Developed blog posts, articles, and video content featuring the history, values, and growth potential of the brands.

Challenges:

• Consistency: Maintaining regular content production and ensuring it remains engaging and informative.
• Relevance: Keeping the content fresh and relatable to attract and retain potential franchisees.
• Market Penetration: Overcoming competition from other local and national brands to establish a strong foothold.

Platform used:

• Instagram
• Facebook

Results achieved:

• Expanded Outlets: Successfully expanded to 15+ outlets.
• Recognition: Gained significant recognition among potential franchisees and investors.
• Credibility: Boosted credibility through honest and engaging content.