Reaching customers was never easy like today before through a website.Two decades ago business cards, newspapers, and hoardings played a significant role in marketing, and to say were enough. However, with the advent of the Internet in our daily lives, websites have almost become a mandatory requirement for a business. If a business does not have a website, it is surely missing out on a lot of potential customers. The sole reason is that people are spending most of their time on the internet, be it shopping, watching movies, or even working. A few businesses that did not use the internet as much have been the victim of the effects of the covid-19 pandemic. With the world on the internet, businesses have to be there too for their customers.
Without further ado, let’s learn about some reasons why website are crucial for businesses –
Where human-supported stores can only work for a stipulated amount of hours, websites are available 24/7. Artificial intelligent chatbots nowadays provide assistance and clear queries even at odd hours of the day. These bots decrease the operational cost of the business too.
Websites work 24/7
With most of the information like timing, product specifics, contact information, and prices being already stated on the website, communicating information becomes quite easy. People wouldn’t have to call to get the basic information, thus making the business’s work easier. Posting answers to general questions on the website can make work for the customer and the business quite easy without much human involvement.
According to a survey, 93% of the online experiences begin with a search engine. A website helps to create a strong first impression. Furthermore, websites have now become a symbol of credibility too. If a person plans on visiting a particular store and finds its online presence to be negligible, he may start questioning the legitimacy of the store.
Symbol of credibility
Making the website is a one-time investment but once a website is developed, the leads and sales regularly come up. The return on investment is also quite high. Plus, now tools like WordPress, Wix, and Darlic allow you to make a website for free. Putting some effort into search engine optimization on other hand can provide thousands of potential customers.
A website should be the backbone of your business, supporting all digital marketing efforts of your business. Even if a business uses third-party social media apps like Instagram or Facebook, a link to the original website is crucial in the bio. You should have a place to send your customers. This can facilitate them in learning more about what your business is and also induce them in buying your products.
Acts as a “Home base” for your social media presence
Let’s say you have a business that sells handmade customized gifts. When a person searches for ‘gifts’ or ‘handmade products and your website pops up, that’s an advertisement continuously running for your business. Investing in SEO can be helpful on this front by displaying your website on the top. This will increase your website’s traffic by a huge amount.However important to know is that a poorly crafted website may not help your business, instead, it may have adverse effects. 70% of people stated that they leave the website if it is too slow or not user-friendly.
Helps in advertising
So, now let’s understand 4 things that every business website NEEDS:
A dedicated page on the website should contain your mobile number, email address, and also your location. You want to make it as easy as possible for your customers to reach you so that they don’t have to make any extra effort for the say. Furthermore, your mobile should always be reachable, unreachable numbers can create an illusion of the company being out of service.
Your page shouldn’t be poorly made. Hazy pictures, user-unfriendly websites, and lagging sites tend to repulse customers. You shouldn’t give them a reason to leave your site. Also, special effort should be put to make the site accessible via both computers as well as a mobile.
A third person giving a review feels more credible than supposedly you speaking of your own business’s strong points. To the reader, it gives them a feeling of confidence and also provides a personal touch to your website. Humanizing your website is a very important step. Video testimonies tend to be more credible than ratings or reviews.
A page with frequently asked questions may help the customer as well as your business save a lot of time. This can include information like product specifications, return policies, delivery costs, etc.
As all discussed above, it is easy to conclude that building a website for your business in 2022 can be your step to giving your business a new face. You won’t only bring your business online, but would now have two platforms, i.e., offline and online to grow your business. The massive growth of online platforms, millions of all age group people present on the internet, and hard to find a thing that won’t sell online are all signs of a business with no website are already lagging behind.If you found this blog to be informational, do not forget to check our other digital marketing and business-related blogs.