
After 30 Years: Pepsi’s renowned Number Fever campaign and its remaining effects!
“Pepsi” A simple marketing campaign caused deadly riots and ended up taking 5 lives! Pepsi seems a bit farfetched, right? But this is exactly what happened in the case of Pepsi in the Philippines. To understand what exactly happened, let’s...
CRED and Its out-of-the-world marketing strategies
We all have heard about CRED. Imagine going to a place and meeting two people- one who has a basic personality and one who is funky and amusing. Which one would you most probably remember? If you chose the second...