
After 30 Years: Pepsi’s renowned Number Fever campaign and its remaining effects!
“Pepsi” A simple marketing campaign caused deadly riots and ended up taking 5 lives! Pepsi seems a bit farfetched, right? But this is exactly what happened in the case of Pepsi in the Philippines. To understand what exactly happened, let’s...
CRED and Its out-of-the-world marketing strategies
We all have heard about CRED. Imagine going to a place and meeting two people- one who has a basic personality and one who is funky and amusing. Which one would you most probably remember? If you chose the second...
6 ultimate reasons why a business website is crucial in 2022!
Reaching customers was never easy like today before through a website. Two decades ago business cards, newspapers, and hoardings played a significant role in marketing, and to say were enough. However, with the advent of the Internet in our daily...
5 significant reasons why digital marketing becomes important for your business in 2022
Since the early 1990s, the world has been on a digital transformation. People, institutions, nations, and everything found a way to establish an identity on digital platforms. However, businesses were the very first entities to adopt digital marketing in their...