Know the client: Yi is a not-for-profit organization working with the goal of bringing in the movement for Indian youth to Converge, Lead, Co-create, and influence India’s future.
Idea: Create a campaign video that showcases the uprise amongst the Indian youth. It also was to capture the working philosophy of Yi on the strong pillars of society such as safety, education, leadership, health, entrepreneurship, and child safety.
Strategy: Create a film with a mix of vintage clips, paired with the right visual showcase of the modern capacity that the youth of India holds.
Challenges: To capture and showcase the complete mission and working philosophy, without the ad film becoming too long or boring to watch.
Platform used: Instagram | Facebook | Youtube
Results achieved: Great feedback from the Yi Organisation when the launch video created for Yi Siliguri was adopted by Yi India as their own launch film.
