Nom Nom – Client of Blue Minch

Know the client:  Nom-Nom is a Korean bakery part of the Sumi Yashshree Hotels chain. Previously established in Siliguri and Darjeeling, its third outlet was set to open in Gangtok, necessitating a comprehensive launch campaign.

Challenges: 

• Lack of familiarity with the Gangtok location and its target audience.  
• Selection of an appropriate brand theme
• Development of a mascot for brand promotion.
• Planning of activities and offers for the opening day

Solutions :

• Conducted thorough research on the location and identified the target audience, primarily individuals aged 18-30.
• Collaborated closely with the client through meetings to select the right color theme, content tone, and designs.
• Decided with the design team to create a mascot—a cute Korean girl—that aligned with the brand’s theme.
• Developed engaging opening day activities and promotional offers after further research and discussions with the team and client.

Results achieved:

• The campaign successfully increased foot traffic to the bakery.
• The locals responded positively to the organized activities and offers.
• The number of followers on the Sumi Yashshree main page also increased significantly.