Orient Jewellers Campaign – Client of Blue Minch

Know the client – It is a jewellery store in 15 different locations covering mainly the North Bengal part of India. It wants to focus mainly on diamonds.

Problem Faced – We launched a campaign named ‘ Mera Heera, Mera Haq’ focusing on women empowerment and how diamonds play a huge role in elevating their confidence. But the client rejected that we have focused much on women and not on diamonds. They wanted to showcase diamonds as a happy gifting or part of celebrations.

Solution – We launched another campaign named ‘NaayeShuruatHeereSe’, where we will show that diamonds can play a huge part in your happy celebrations and in the beginning of every small part of one’s life. We will show that not only gold, but diamonds play a better role in celebrations and enhance women’s personality.

Platform used – Facebook and Instagram

Results – The client liked the new campaign and agreed to go with our new hashtag for a period of months.