Pujari

Know the client: Pujari is a mustard oil brand based in Siliguri since 1975, which deals with retail and wholesale outlets.

Idea: To use its unique traits like the good pungency, 48 years oldest oil brand  to create presence in the digital platform and to bring hype in the physical stores it is available.

Strategy: To create realistic creatives and add a funny humor touch to it displaying its benefits and the delicious foods you can cook with it to create online presence and awareness among people.

Challenges: As it is one of the established brands in North Bengal so it was a little difficult for us to meet the expectations of the brand.

Platform used: Instagram | Facebook

Results achieved:We were able to create brand awareness among people.