Shree Pashupati Electrics

Know the client – Shree Pashupati Electrics (SPE) situated in Salugara, Siliguri deals with all kinds of wires, modular switches, MCBs, fancy lights like wall light, chandelier, pendant light, lamp lights and many more.

Target group –

Location- Bhutan & Sikkim

Age group- 27-60

Genders- All

All demographics, interests and behaviors

Problem faced – The client wanted to show all its products via static creatives and reels.

We made static creatives using product placement like showing chandeliers in a living room, pendant lights in a dining hall etc. But the lights were not in focus and other elements added were looking very cluttered. The page was not looking premium and looked like a furniture brand.

Solution – We started showing the lights that cover almost 40% of the entire creative. We did not focus much on furniture and other elements like we just showed a gist of it in the creative. We kept the entire creative in a dark tone and focused on the light and added extra glow to make it look more premium. We did the shoot of the store itself and made reels to keep transparent communication between the store and the customer.

Platform used – Instagram and Facebook

Results – The social media pages looks premium and serves the purpose of the engagement.