Yi Rang – Client of Blue Minch

Know the client:

Idea:  Holi was approaching soon, and with it there was a great opportunity to bring a product that could help people celebrate holi in a better, safer and healthier way, as well as help support the backward community of the region. 

Strategy:  While our product was more pricey than market available product, it definetly had more safer ingredients. This was perfect answer to make the product appealing to our target audience. We also decided to bring the face of the Yi current chair, Mr. Sunny Agarwal that helped us bring the credibility to the product offered.

Challenges:   The challenge was to put forward an influecing factor that would convince people to purchase our special edition gulaal. It was more pricey, and had lower quantity. 

Platform used: Instagram | Facebook

Results achieved: The results acheived were phenomenal. While we can’t declare the exact fund that we could generate from it’s sales, but we definetly had a higher purchase intent shown from Yi members. This in turn helped us provide a financial support to the community engaged in gulaal production.